Services

Strategy

Marketing

Marketing

  • Vision/mission development
  • Long term goals / medium term objectives / short term tactics
  • Gap/SWOT analysis
  • Due diligence

Marketing

Marketing

Marketing

  • Strategy development and execution
  • Brand development, building and expansion
  • Positioning
  • Translating science to consumer language
  • Collateral development
  • Professional presentations
  • Channel development
  • Photography

Insights

Marketing

Insights

  • Consumer research
  • Business insights
  • Competitive intelligence
  • Market research
  • Industry trends

Innovation

Innovation

Innovation

  • Concept to commercialization
  • Market segmentation 
  • White space analysis
  • New product launch strategy and execution
  • Emerging ingredients, technologies, products
  • Product development
  • Applications
  • Formulations

Science

Innovation

Innovation

  • Scientific strategy and execution
  • Scientific rationale
  • Clinical support
  • Claims strategy and substantiation
  • White papers

Regulatory

Innovation

Regulatory

  • Regulatory guidance, strategy development and execution
  • Ingredient registration (global)
  • Scientific dossier for claims, registrations
  • Label, collateral and advertising review
  • FDA/FTC guidance
  • GRAS/NDI substantiation
  • cGMP compliance

Commercial

B-B and B-C

Commercial

  • Customer segmentation
  • Key account management (national and global)
  • Pricing strategy
  • Sales training/coaching
  • Solution selling
  • Product management

Management

B-B and B-C

Commercial

  • Executive
  • Functional
  • Training
  • Trade associations
  • Industry organizations

B-B and B-C

B-B and B-C

B-B and B-C

  • Branded Ingredients
  • Natural Products
  • Dietary Supplements
  • Functional Food
  • Functional Beverage
  • Nutrition
  • Life Science
  •  Biotechnology
  • Sports Nutrition