Services

Strategy

Marketing

Marketing

Vision/mission development
Long term goals / medium term objectives / short term tactics
Gap/SWOT analysis
Due diligence

Marketing

Marketing

Marketing

Strategy development and execution
Brand development, building and expansion
Positioning
Translating science to consumer language
Collateral development
Professional presentations
Channel development
Photography

Insights

Marketing

Insights

Consumer research
Business insights
Competitive intelligence
Market research
Industry trends

Innovation

Innovation

Innovation

Concept to commercialization
Market segmentation
White space analysis
New product launch strategy and execution
Emerging ingredients, technologies, products
Product development
Applications
Formulations

Science

Innovation

Innovation

Scientific strategy and execution
Scientific rationale
Clinical support
Claims strategy and substantiation
White papers

Regulatory

Innovation

Regulatory

Regulatory guidance, strategy development and execution
Ingredient registration (global)
Scientific dossier for claims, registrations
Label, collateral and advertising review
FDA/FTC guidance
GRAS/NDI substantiation
cGMP compliance

Commercial

B-B and B-C

Commercial

Customer segmentation
Key account management (national and global)
Pricing strategy
Sales training/coaching
Solution selling
Product management

Management

B-B and B-C

Commercial

Executive
Functional
Training
Trade associations
Industry organizations

B-B and B-C

B-B and B-C

B-B and B-C

Branded Ingredients
Natural Products
Dietary Supplements
Functional Food
Functional Beverage
Nutrition
Life Science
Biotechnology
Sports Nutrition